ClickFunnels vs Infusionsoft: Comparison

If you run a business online that converts leads into sales, then you will need the best sales funnel builder. Digital marketing presents such a massive area of opportunity, with many different platforms and strategies available. 

If you are using the online space for marketing your business, then a sales funnel will help you to streamline the process. Having quality funnel software on your side will help you to find more customers, target a larger scope, and generate more sales. 

ClickFunnels and Infusionsoft are two of the best, and most popular, software options available here. Both have been specifically designed to help businesses manage their presence online and to achieve a more successful digital strategy. 

So then, which product is best?

We have done an in-depth ClickFunnels vs Infusionsoft side by side comparison in order to find the software that best matches up to your needs. This is an important investment, so you want to make sure that your sales funnel and marketing software is the ideal solution for your business. In the review, we compared the following features:

  • Sales funnels
  • Customer Relationship Management
  • Email Automation
  • Checkout page
  • Contact Leads
  • Membership Sites
  • Incorporated Webinars
  • A/B Testing
  • Landing Page Builder
  • Marketing Automation
  • Invoicing and Payments

Finding the best software options for your business can be tricky. This is especially true when comparing two industry leaders like Clickfunnel vs Infusionsoft. By the end of our comparison, we will pick an overall winner to make your search a little bit easier. This is only achieved by really digging into each feature of these two products, and weighing them up against each other.

Overview of ClickFunnels vs Infusionsoft

ClickFunnels and Infusionsoft are both very similar software products, with variations of the same features. They have both been designed to manage the various aspects of your business’s online presence in order to make it easier for you to focus on profits. 



ClickFunnels is a really wide-ranging tool for businesses to manage everything they do online. The software allows you to build your own sales funnels, generate website content, host a site, automate email marketing campaigns, and much more. 

ClickFunnels is a very user-friendly product that has been designed for people that don’t necessarily have any technical IT knowledge and skills. It’s great for startup companies and small businesses. ClickFunnels aims to take the work out of managing and marketing sales funnels while allowing you to maximize their potential. 

Users can enjoy a free two week trial period with ClickFunnels to get a feel for their software and to see how it works. Otherwise, the software is subscribed to on a monthly basis. 

ClickFunnels has been a leading funnel software choice for many years, and it is used by a wide range of different businesses. This tool includes all kinds of solutions for marketing and managing your business online. 

Infusionsoft (now Keap)


Infusionsoft (now Keap), software that falls under the Keap brand name, offers CRM, marketing and sales tools to help grow businesses online. Just like ClickFunnels, Infusionsoft takes care of a wide range of areas in your digital campaign. 

This includes things like automating your email campaigns, hosting webforms, gathering clients, and so on. Ultimately, the idea is to create a more streamlined sales and communications process. This is a useful tool for people of all levels of technical experience to utilize. It does have a bit of a learning curve but it is a powerful marketing platform for medium and large businesses.

Infusionsoft has a few differences though. This software focuses quite heavily on Customer Relationship Management (CRM), making clients and personalization a main feature of the software. It also offers a more flexible payment structure based on your number of contacts/subscribers. Just like ClickFunnels, Infusionsoft offers a 14 day free trial period for new users. 

Infusionsoft vs ClickFunnels Feature by Feature Comparison

These two options seem similar on the surface, but there are various differences that really set them apart. Finding the option that best suits your needs depends on the specific features you are after.

When stacking up the individual features of ClickFunnels vs Infusionsoft, you will find that both options are geared towards pretty specific uses. The main two elements that each software focuses on are sales funnels and CRM. We will explore these in more depth below.

Sales Funnels

The main idea function of these two software products is to create organized, efficient sales funnels. This is what helps to drive your business strategy online, from targeting new clients to converting them into customers. 

The effectiveness of your sales funnels comes down to all sorts of elements, but we will just go over a basic overview of funnels quickly. 

ClickFunnels is an industry leader here. They offer a really easy to use drag and drop feature to create multiple functional sales funnels. Various templates are available from this. With the basic version of the software, you get access to up to 20 funnels. Most businesses do not need to manage more than this. The more advanced subscriptions offer unlimited funnels though.

ClickFunnels manages every step of the funnel process and makes it easy for anyone, regardless of technical knowledge, to implement their sales funnels. Through the process, you get access to great data and analytics to help grow your business.

When it comes to building and editing web pages, ClickFunnels makes this really simple. They have a range of different templates to choose from, and you simply select the ones you like and customize them as you need. You don’t need to know any coding here to create new pages and edit existing content on your site. This allows you to easily do what was once a very specialized job.

Infusionsoft has a sales pipeline management feature that manages and tracks every lead. You get access to a customizable dashboard that organizes all leads and tracks the entire sales process. You can sync all client data to your dashboard to help keep track of all activity. 

Infusionsoft offers a powerful marketing and sales automation feature. This runs from easily customizable templates and also offers users without much technical knowledge an easy solution. 

The problem is that Infusionsoft is more focused on communications, and less on creating funnels. This software is not designed for building webpages and editing web content in the way that ClickFunnels is. 

But which software option is the best for sales funnels? ClickFunnels is the winner here, as sales funnels are their main focus. The software is entirely based around this feature, with many intuitive and thoughtful design elements. Infusionsoft offers a number of useful features to manage and automate your sales pipeline but compared to all that ClickFunnels has to offer they fall a bit short.


Customer Relationship Management is an essential, and difficult element of any business. If you need to track many customers, and your business is heavily focused on the relationship with their clients, then great CRM software is needed. 

Infusionsoft places most of its focus on being a CRM platform. This is where their software gets really interesting. Client management is their core focus, with their aim being to increase efficiency, improve organization, and maintain a happy client base. 

Infusionsoft puts all client activity and communications in a single place. The client management tools easily connect to your email inbox, allowing you to communicate efficiently through a single platform. 

With this CRM software, all of your business’s data can be easily incorporated into the system through widespread software integrations. This allows all of the most popular business apps to simply run through the CRM system – providing an efficient network of communication that becomes way more streamlined.

ClickFunnels, on the other hand, is not focused on consumer relations. ClickFunnels is a specialized marketing/sales funnel tool focused more on building pages and managing the flow of sales. CRM, therefore, is not really a consideration of ClickFunnels. If you are after this type of software, then Infusionsoft is clearly the way to go. 

Unique Features

In order to really understand which option is best in a ClickFunnels vs Infusionsoft comparison, you need to look into their individual, unique features. We have listed some of the main things that each software product achieves below. 


Automated Email

Automated, personalized email marketing campaigns are an essential practice for business marketing strategies. If you want to convert more leads online, then this is something that needs to be considered. 

ClickFunnels uses a tool called Actionetics for its email campaigns. This is a really comprehensive email automation tool that utilizes a huge amount of data. It can tap into Google, Facebook, and Twitter in order to bring you more information on your clients. 

In doing this, ClickFunnels can rank and rate your clients. You have plenty of their data available for creating strategies, and you can easily customize emails sent to them. 

Shopping Cart Page

An important part of any sales funnel is the final shopping cart/checkout page. This is where most sales are lost, so having a good page here can make all of the difference.

ClickFunnels allows you to easily manage and track any sales on this page. You can keep up to date with any abandoned carts, and manage anything from subscription to sales plans or promotional codes. 

As a sales funnel software, ClickFunnels also offers superior payment gateway support here. You can incorporate many different payment options and third parties in order to customize your shopping cart page to most efficiently resulting in closed sales. 

Contact Leads

ClickFunnels does cap the number of visitors to your sales funnels in its software. On the other hand, you do get an unlimited amount of contact leads in your contact list. 

To put the benefits of this simply: the amount of contact leads you have is an indication of the number of site visitors you can get. This can be a crucial element to building and managing your sales strategy.   

Membership Sites

ClickFunnels offers an easily integrated membership feature to easily build different membership sites. This is achieved through really user-friendly templates. 

If you are interested in setting up different membership sites for your sales strategy, ClickFunnels is a good option for managing this. The pages are easy to create, customizable, and efficient to keep track of. 

Custom Domains

When creating sales funnels through ClickFunnels, you get up to 20 possible custom domains available. Businesses generally won’t require more than 20 domains for a single funnel. Having 20 different domain names available is a big bonus for your sales funnel, and it can help to seriously increase the number of sales. 

Incorporated Webinars

This is a really cool feature of ClickFunnels that other sales funnel software options don’t usually have. ClickFunnels has an integrated webinar/Google Hangouts function that can be used over your sales funnels. 

This is great for informing and connecting with your customer base. Webinars can be useful and powerful tools in digital marketing. Having this feature incorporated and easy to set up in your sales funnel can be a big bonus. 

A/B Testing

ClickFunnels offers excellent A/B testing, or split testing, in its service. This is a really necessary feature for building and optimizing marketing campaigns online. Basically, it allows you to compare two pages on a number of factors to find the one that is best. 

In doing this, you gain insightful data on these pages and can use it to enhance your sales funnel and strategy. 


Landing Page Builder

While ClickFunnels offers 20 custom domain names in its software, Infusionsoft gives you landing pages hosted under the Infusionsoft domain. 

If you don’t want to use the Infusionsoft domain, you do always have the option to incorporate your own personal domain names. 

The custom domain element of ClickFunnels is definitely useful, but it is not essential for a tool like this. Being able to connect your own custom domain may not be a specific feature of the Infusionsoft custom landing pages, but it is not all that difficult to achieve. 

Automated Emails

We have mentioned Infusionsoft’s focus on being a CRM platform, but they do also offer useful tools for developing a strong sales funnel. Having an automated email campaign is a necessity for an effective sales funnel. 

Infusionsoft does have automated email marketing features. Infusionsoft also offers a unique text messaging service that can massively help to enhance communications and client organization in your business. This can also be incorporated into your sales funnel.

Marketing Automation

Infusionsoft offers fully automated marketing applications in order to free up valuable time. In order to implement this, you can choose between simple “when/then” templates that help you to visualize your automation. These will then automate repetitive marketing tasks – allowing you to save plenty of time while still providing an optimal lead conversion approach. 

The automation builder in Infusionsoft is really powerful and easy to customize. An example of how you could use this would be to create a series of personalized emails that send out at certain time triggers. 

By setting up automated emails like this, you will be able to target many more consumers – and generate more sales. This can also be done with texts which is a useful option to have. 

Invoices and Payments

Infusionsoft offers a great payment and invoicing system that gives you total control over this area. You can add a simple “pay now” button and their credit card, which is on file already, will get charged straight away. This is a simple solution for managing and receiving payments. 

The Infusionsoft payment system makes it easy to automate payments. The system can be integrated with Stripe, PayPal, and Wepay. This gives you some good options for making payments easy. 

When compared to the ClickFunnels payment page though, there are a few areas that fall short. ClickFunnels offers a wider amount of third party integration and payment gateways. However, the Infusionsoft automated approach does things like track down unpaid invoices and keeping track of your balances really easily. 

ClickFunnels vs Infusionsoft – Which One to Choose?

Doing a ClickFunnels vs Infusionsoft comparison produces some tricky results to weigh up against each other. You can look at both software platforms as providing a comprehensive marketing, funnel, sales, and communication toolset. Although, they really have their own niche areas where they excel.

ClickFunnels is the ultimate sales funnel tool. It allows you to build and edit pages, seamlessly manage your different funnels, implement custom domains, automate email marketing, manage affiliate sites, membership sites, and more. 

If you are focused on streamlining your sales funnel and managing your marketing online, then this would be the perfect tool. It also offers excellent data analytics and is easy to use.

Infusionsoft, on the other hand, is more geared towards communication and CRM. Yes, it still possesses many elements you need for refining your sales approach online, but it is not as comprehensive in this regard. Client management, messaging, and a smooth sales pipeline are the key areas behind Infusionsoft. 

So, our final verdict. If you are looking for a broader tool for online business management, we would recommend Infusionsoft. However, ClickFunnels is superior when it comes to creating a stronger sales approach. The option you choose should depend on your own business and strategy. 


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