As a brand, your design and identity needs to stay relevant. If you have not adhered to the latest trends, it is necessary to get the look of your website right, now. One might risk falling behind the entire competition who have revamped their websites to align with the latest trends and aligned to the needs of today’s customers. Here are some design trends that are affecting the web in a big way.
1) Almost-Flat Design
Flat design was in vogue some years back and it was the embodiment of simplicity. The design looked stripped of fluff since it used bold colours, very simple shapes and simplified typography. The Windows 8 interface adheres to the trend and unfortunately it failed to fire in the market.
To eliminate the problems associated with flat design while keeping its good qualities, designers have adhered to the almost-flat design norms. Some elements of the site are given more depth than the others, and diverse dimensions balance out the flatness of the elements.
2) Trendy and Quirky Illustrations
Few design elements add to the brand of the site rather than some plain illustrations. This is the age where quirky, and friendly illustrations can boost your brand to a different level. One should always focus on having a business that can make an impression on the creatives. One does not have to rely on illustrations on your own. Hire freelance artists who are available online too, and get their art style to convey your brand message.
3) Better Use of Typography
Typography is more than designing letters that can text content, enhance the rest of your site’s design elements and help your brand stand out. Typographical errors can impact the site in a big way.
One can get free fonts online but a professional designer’s typographical customizations will always work better for setting a brand’s uniqueness. Making the typography work is a huge art and the designer and company representative needs to be on the same page for maximum success.
4) High-Quality Static Images
Try adding images to the background to make a plain site attracting. A single, eye-catching photo or a series of pictures can narrate your brand’s story too.
Relaxing, therapeutic images are used in meditation-based sites while adventurous images and scenic pictures of breath-taking locales are used in travel sites. The flashy text needs to complement the images nicely, and thus entice the visitor in going for the buy.
5) Smart Moving Images
One can use a cinemagraph if one is not sure about the photos and videos that can be integrated to your website content. A cinemagraph which is also referred to, as a moving image uses less bandwidth than videos and conveys more than a single, static photo. It can help in breaking long blog posts and as per statistical results, forces the visitor to stay on the site by 15% more.
You can create cinemagraphs on your own or hire a professional for the creation of the video clips, or uploading the same on the site.
6) Interactive Storytelling Through the Layout
All humans love stories. Most of us enjoy living our lives imagining ourselves as characters that we like, or who get thrown into conflict and then even try to get a firm resolution of the same. “What happens next?” is one question that arouses our curiosity leaving us dissatisfied, or wanting more till we get an answer to the same.
Having a site for your company or your brand is tough because one needs to get the audience interested always. Weaving a story with the design and the content can help you in keeping your site interactive. Your job, as a marketer, is to compel the prospects to keep visiting your site and always interested in your business.
7) Minimalist, User-Oriented Design
With web design, the thumb rule is less is often more. Tech-savvy, financially privileged visitors love to visit sites that are uncluttered and play smart with graphics, allowing them to browse the site smoothly.
One needs to strip down the sites to the essentials and work your design way up. One can hide submenus and sidebars and then hint the visitors to discover the elements for themselves.
8) Line Icons and Ghost Buttons
With the proliferation of smartphones, one can see a huge rise in line iconography and transparent buttons which are outlined subtly. A simpler aesthetic is the way to go forward allowing more icons and buttons to appear lighter. These elements have been integral to the flat interface style in recent years.
9) Material Design
Material design is a new web design trend that came up from flat design focusing on clean, minimal colors, minimal shapes and light typography. The principles of flat design are combined with subtle animation and pleasing gradients to present elements in 3D. This approach promises simplicity and better user experience for a generation which relies on the web on all platforms. The crux is on the unified, yet playful approach to display and fewer multi-purpose elements.
Keval Padia is a Founder & CEO of Nimblechapps. Being an avid gamer himself, he has converted many game ideas into reality. He is a Mobile Game Developer, with acute knowledge of mobile game design and user experience design.